SEO & App Store Optimization for a Leading SaaS Platform

The Challenge

A rapidly growing SaaS company in Indonesia was facing significant challenges with their digital visibility. Despite having invested in product development and offering competitive features, they were struggling to gain traction in organic search results and app store rankings. Their customer acquisition costs were rising as they relied heavily on paid advertising, and their marketing ROI was declining. The technical aspects of their website were creating indexing issues, and their app store listings weren't optimized for discovery. They needed a comprehensive strategy to improve their organic visibility and reduce dependency on paid channels.

Our Solution

We began with a comprehensive technical SEO audit that identified critical issues affecting their website's performance. Our team implemented a structured approach that included fixing technical SEO problems, optimizing site architecture, and improving page loading speeds. We conducted in-depth keyword research to understand user search behavior in their industry and created a content strategy aligned with these insights. For their mobile application, we analyzed competitor app store listings and user search patterns to optimize their app metadata, screenshots, and descriptions. We also implemented a review management strategy to improve ratings and implemented A/B testing for app store creatives to maximize conversion rates. Throughout the process, we provided detailed analytics and reporting to track progress and refine our approach.

The Results

• Increased organic website traffic by 47% within 6 months
• Improved search engine rankings with 12 high-value keywords now in top 10 positions
• Enhanced app store visibility resulting in 38% increase in organic downloads
• Reduced customer acquisition costs by 23% by decreasing reliance on paid channels
• Achieved ROI of 185% on digital marketing spend within the first year