Overview
Manage and optimize paid search campaigns across Google Ads and other platforms. Develop strategies to maximize ROI, conduct A/B testing, and analyze campaign performance.
Key Responsibilities
- Create, manage, and optimize paid search campaigns
- Develop bidding strategies to maximize ROI
- Conduct A/B testing for ad copy and landing pages
- Analyze campaign performance and provide recommendations
- Create reports and present results to stakeholders
- Stay updated with the latest SEM trends and platform changes
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of experience in SEM or digital marketing
- Proficiency with Google Ads, Microsoft Advertising, and other ad platforms
- Experience with analytics tools (Google Analytics, Data Studio, etc.)
- Strong analytical and data interpretation skills
- Excellent communication and presentation abilities
Preferred Qualifications
- Google Ads certification
- Experience with social media advertising
- Knowledge of conversion rate optimization (CRO)
- Experience with marketing automation tools
How to Apply
To apply for this position, please send your CV and cover letter to:
Subject: Application for SEM Analyst Position
Important: Please attach your CV and cover letter to the email.